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COUNTRY CLUB MANAGERS CONFERENCE

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The CMA Country Club Managers Conferences gets underway in Lismore in just a few weeks’ time. It’s the fifth annual conference and it is growing in size and relevance each year.  It’s the perfect….

Professional Development

CMAA Zone Diary

Membership

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SPOTLIGHT ON ROBERT McLEAN

  1. Your name, your club and your position.

Robert McLean, General Manager at  Windsor Country Golf Club

  1. What is your biggest or has been your biggest challenge with the club and your role?

Cultural change; acknowledging at Board and Sub Committee level that the business model the Club has used for 50 years is obsolete, and some “eggs have had to be broken to make a new omelette”

  1. What have been some of your achievements or highlights since being at the club?

The growth of golf and social membership by 30%, trading in profit since the end of 2014 (started August that year) and reduced debt position by $250,000, 75% down.

  1. Is there a piece of advice or something compelling you have learnt that you can pass on to our readers and up and coming managers?

Use your ears more than your mouth! Make sure the members/customers can provide you with feedback about the club and what they want.

  1. Outside of the club and your role there. Do you have any hobbies or passions? Tell us a bit about you.

Golf, soccer, cricket, still trying to play all three at a rapidly maturing age

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SPOTLIGHT ON JACK ORR

  1. Your name, your club and your position.

Jack Orr, Maroochydore Surf Life Saving Supporters Association, General Manager

2.  What is your biggest or has been your biggest challenge with the club and your role?

Without a doubt, my age has been the biggest hurdle so far in the role.

To provide some context, I started working at Maroochy Surf Club when I was 17 and just starting university. To begin with, it was only ever going to be a part-time job whilst I completed my studies (Bachelor of Legal and Justice Studies, now progressing into a Masters of Professional Account). Eight years later, undergraduate-studies completed, and they still can’t get rid of me!

Roughly speaking, 10 months ago I took on the position of General Manager at age 24. The hurdles here were obvious, largely focusing around pre-conceived ideas relating to the ‘appropriate age’ for someone in the role.

These hurdles were however, generally speaking, short-lived. The people you deal with on a regular basis adjust quickly and I suppose the old adage comes into play; ‘results speak for themselves’.

 3. What have been some of your achievements or highlights since being at the club?

All in all, it has been a relatively busy 10 months for us here at Maroochy Surf.

One of the largest projects for us was the selection, design, testing and implementation of a new all-encompassing HR system; a process we managed to cram into only 3-months. Converting from the old paper-timesheets, excel rosters, manual payroll and untold numbers of filing cabinets containing personnel information to a fully digital system was ‘challenging’ to put it mildly.

Over the past 10 months we’ve also managed to break a number of in-house records, complete a refurbishment of our Ubet area, convert our dining system away from bistro-style to table-service, make significant layout changes to our gaming room, overhaul our in-house promotions, expand our courtesy bus radius (as well as buy a new bus), fully replace our CCTV, re-introduce guaranteed trading hours, change our dress standards to a more casual standing, re-fit several areas of the Surf Life Saving club-house, select/implement a change in accounting software and provide a higher level of financial security to our employees by facilitating the transition from casual to part-time/full-time engagements for many.

4. Is there a piece of advice or something compelling you have learnt that you can pass on to our readers and up and coming managers.

To be honest, I feel it’s a little too early in my career for me to start handing out advice.

However, I should mention that one of the most impressive things I have noticed regarding our industry during my short time in this position is the level of support offered by industry peers.

If I were to offer any advice to other ‘new managers’, it would be to take the time to attend industry and networking events; the knowledge and support you can gain from your peers in this industry is astounding.

5. Outside of the club and your role there. Do you have any hobbies or passions.. tell us a bit about you?

Outside of work I’m a pretty typical bloke. I love my NRL and the ‘occasional’ Saturday arvo down at the local pub.

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SPOTLIGHT ON GEOFF KNIGHT

  1. Your Name, your club and position.

Geoff Knight, Collarenebri Club, Secretary Manager.

  1. What is your biggest or has been your biggest challenge with the Club and your role?

Being in charge of a small club means being hands-on and this is certainly the case here at Colly. It also means that you have to achieve a happy medium not only with staff but with the members and local community alike.

Collarenebri is a great little town and the people have accepted both my wife Chris, and myself. Both of us are involved in the community wherever and whenever we can be of assistance and that goes a long way with the locals.

One of the downsides of a small town is getting “good” staff and it has taken me approximately 15 months but I believe I now have the foundation of quality personnel who are willing to learn and go out of their way to ensure customer service is of a high standard.

  1. What have been some of your achievements or highlights since being at the Club?

I started in November 2016 being the 3rd Manager since the Club came out of administration in March that year.

With the help of the Board we were able to finish that year with a net profit of $20k after a loss of $250k the year before.

Since then with a new Board and better-trained staff, we are currently looking at a profit closer to $100k this year. An achievement I could not do without all of Colly being involved at one time or another. Our membership has increased by 20% in the last 12 months and the Club is back to playing Championship bowls and pennants.

We have recently purchased a “Jack Attack” kit from Bowls Australia and initiating a junior bowls program in conjunction with the local school.

  1. Is there a piece of advice or something compelling you have learnt that you can pass on to our readers and up and coming managers.

A Club Manager’s role can at times be very stressful. Being a member of the CMAA and attending meetings whenever I can is the best thing I have done as it not only allows me access to the resources of the union but by attending meetings I network with other Managers who are always willing to help in any way they can.

This is particularly important to Manager’s in small clubs and I would urge anyone that hasn’t attended a CMAA meeting to do so. It may cost the club a few dollars but the outcome is well worth the cost.

  1. Outside the Club and your role there, do you have any hobbies or passions? Tell us a bit about you.

Being an old bloke I have plenty of hobbies. I am a keen fisherman but yet to throw a line in the Barwon. I also play a bit of golf whenever the opportunity arises and always have a game of bowls.

Over the years I have also assisted local sporting clubs by strapping and preparing players for their game of footy or soccer or whatever the sport may be.

Apart from that both Chris and I enjoy cruising whenever we can.

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SPOTLIGHT ON BRIAN CURRAN

  1. Your name, your club and your position.

Brian Curran, The Blue Fin Fishing Club, Catering Manager.

  1. What is your biggest or has been your biggest challenge with the club and your role?

Reviewing & updating the club menus, food costs, products & suppliers to meet international standards & receiving a 4-star food safety rating.

  1. What have been some of your achievements or highlights since being at the club?

Updating the clubs catering operations into a professional outfit of chefs that are passionate about what they do.

  1. Is there a piece of advice or something compelling you have learnt that you can pass on to our readers and up and coming managers?

Be respectful to all your peers and don’t worry about things that you have no control over.

  1. Outside of the club and your role there. Do you have any hobbies or passions.. tell us a bit about you?

I am passionate about food and creating new dishes. My hobbies would be exploring antique shops with my wife and restoring old things. I also love having fun with our 11-month old puppy.

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SPOTLIGHT ON MARGARET AFFLECK

  1. Your name, your club and your position.

Margaret Affleck, Kedron-Wavell Services Club,  Duty Manager

  1. What is your biggest or has been your biggest challenge with the club and your role?

Working with the many staff we have and their variety of personalities.

  1. What have been some of your achievements or highlights since being at the club?

Growing in the role of Duty Manager, being able to connect with a wide variety of networks and just learning something new every day.

  1. Is there a piece of advice or something compelling you have learnt that you can pass on to our readers and up and coming managers?

Always have an open mind and learn from those around you. Everyone will have some knowledge to pass on either be small or large.

  1. Outside of the club and your role there, do you have any hobbies or passions? Tell us a bit about you.

I enjoy running away when I can for a day trip or a sneaky weekender with either hubby or girlfriends.

My passion is my family and friends. My grandsons keep me on my toes. We have a dog and a cat who are spoilt and treated like princesses.

I follow the NRL and get right into the state of Origin as we back QLD and the Kids back NSW so can be a very interesting time to watch together.

I live on the north side of Brissy much better than the south side. I collect Buddhas have one in every room. Our door is always open to family and friends.

SPOTLIGHT ON ANTHEA JOHNSON

Your name, your club and your position.

Anthea Johnson, Entertainment & Communications Manager at Ettalong Diggers Club

What is your biggest or has been your biggest challenge with the club and your role?

Putting entertainment and shows into a space that wasn’t designed to be ‘entertainment’ friendly. It’s required much adaptable and creativity – and proves to be an ongoing challenge, but we make it work.

What have been some of your achievements or highlights since being at the club?

Bringing live quality ticketed shows into the area. There was a general belief that any ticketed show over $20 wouldn’t sell, however, I believed that people will pay for quality entertainment and this has proven to be the case.

Club Magazine – Even though we are in a social media and internet age, people still react positively to visual stimulation and the club magazine is an incredibly positive marketing tool for all ages. Many clubs have either given away using them or produce small pamphlet style newsletters. We produce a magazine here that is A4 size and some editions have 40 pages. The magazine is attractive, high quality and includes a separate pull out section for kids. The minute it is distributed to households we have a spike in ticket sales of all our shows which proves the success of it. Our club magazine is personally worked on by myself and our marketing manager – so we ensure all content reflects on our demographic.

Is there a piece of advice or something compelling you have learnt that you can pass on to our readers and up and coming managers.

Don’t write off live entertainment – it works. If you market it properly and are consistent and you have the right person booking it in – it works. Many venues/managers have had bad experiences with losing money on shows, but it doesn’t have to be that way. Whether you use an agent or hire someone in-house, that person should know your venue and what your members want. They should work with you. Regular good entertainment will increase your trade and don’t book too far ahead as things are always changing. My rule is 3 months in advance on my free entertainment so I can be flexible and rotate the acts that are more popular. With bigger shows always check where they worked close to you previously and ascertain how they went. I am always happy to give feedback to other clubs and I never hesitate to call a club and check how a show went there. Contracts for shows are not set in stone and are there to be adjusted by you, riders are a privilege and not a right and try and always have a staff member on site for major shows to assist the performers (they like to be looked after and will reward you in kind with your audiences) and it’s important to get feedback regarding the show from a trusty employee. If a show isn’t selling well don’t hesitate to contact the agent or promoter and express your concern and get them to be more proactive. It works in everyone’s favour when a show is successful. Lastly – provide your front of house team with all the information they need on upcoming entertainment on a regular basis so they can answer questions and upsell entertainment.

Outside of the club and your role there. Do you have any hobbies or passions.. tell us a bit about you?

I think I have the perfect role for this industry because my passion and hobby is entertainment! I trained as a professional actor and have always worked consistently in the industry. As a result, I know how it works on both sides of the fence. Most weekends that I am not actually working at the club you can find me in another club wearing platform boots and speaking with a Swedish accent….in my Abba tribute show FABBA!

SPOTLIGHT ON RYAN SOUTER

  1. Your name, your club and your position.

Ryan Souter, Bomaderry Bowling Club, Gaming & Promotions

  1. What is your biggest or has been your biggest challenge with the club and your role?

The amalgamation with two clubs in the area in the space of a few years.

  1. What have been some of your achievements or highlights since being at the club?

High attendance for live shows, running successful membership promotions and a modern gaming area in the main club.

  1. Is there a piece of advice or something compelling you have learnt that you can pass on to our readers and up and coming managers.

Always access the risk

  1. Outside of the club and your role there. Do you have any hobbies or passions.. tell us a bit about you?

I’m  interested in the NBA and my hobby ties in with that with collecting basketball cards (which is, unfortunately, a dying hobby in Australia )

SPOTLIGHT ON KENNY LIM

1.What is your name, your club and your position?

   Kenny Lim, Purchasing & Property Services Manager, The Epping Club.

2. What is your biggest or has been your biggest challenge with the club and your role?

  The changing environmental issues & the expectation from our members that The Epping Club is & continues to be a leader in this field. This then leads to the initial financial cost of implementing new technologies in this field and then demonstrating to the CEO & the Board the ongoing benefits & savings.

  3. What have been some of your achievements or highlights since being at the club?

First Club in Club Industry Winning a Gold & Silver Sustainability Award in 2000, CMAA Bursary 2009, 10 Year Sustainability Award 2010, Inventor and patented a New Fire Fighting product 2017, Reducing Operational Cost, Project Managing all Club projects and sourcing direct from local & overseas manufacturers to reduce project cost.

 4. Is there a piece of advice or something compelling you have learnt that you can pass on to our readers and up and coming managers.

Good Old Communication. Listen to your staff, your clients plus your peers & try to see things from their perspective. Be as transparent as possible when dealing with everyone with your communication style while protecting your intellectual property.

  5.Outside of the club and your role there. Do you have any hobbies or passions.. tell us a bit about you?

   Enjoy Good Food & Travelling

SPOTLIGHT ON MICHAEL LEWIS

Michael Lewis Chief Executive Officer and Director, Hoppers Crossing Club Ltd.

What is your biggest or has been your biggest challenge with the club and your role?

One of my biggest challenges (there have been many by the way) was to remove discounts and adopt a value-added model and of course to ‘survive’ the process as well.  No mean feat let me tell you!

What have been some of your achievements or highlights since being at the club?

Getting debt to manageable levels, achieving a positive cash flow, leading a team who are committed, passionate and customer focussed, being part of a Board whose focus is on the strategic.

Is there a piece of advice or something compelling you have learnt that you can pass on to our readers and up and coming managers?

Have goals, write them down and put a date on them. Oh, and make sure the goals you set have some ‘stretch’ in them!

Outside of the club and your role there. Do you have any hobbies or passions…tell us a bit about you?

My family are my life. I love a good Margaret River Shiraz, particularly when served with an aged grain fed porterhouse steak – cooked rare. All types of fishing and scuba diving anywhere in the world.

SPOTLIGHT ON SEAN KENNEDY

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  1. What is your name, your club and your position?

Sean Kennedy, McLeod Country Golf Club, Club Manager

  1. What is your biggest, or has been your biggest challenge with the club and your role?

Building new revenue streams to fund capital projects

  1. What have been some of your achievements or highlights since being at the club?

Attending CMAA World Conference in San Francisco this year. Having Members of the golf club say they haven’t seen the course as good in 30 years. Members telling me that they believe I am one of the best managers the club has ever had.

  1. Is there a piece of advice or something compelling you have learnt that you can pass on to our readers and up and coming managers.

Spending time with your members is never overrated. It is just as important for you to know your members as it is for your members to know you.

  1. Outside of the club and your role there. Do you have any hobbies or passions…tell us a bit about you?

I am thankfully working in an industry to which is one of my favourite hobbies and passions. Golf. I am also the Brisbane West Zone Representative for Clubs Queensland. It is a passion of mine to expand my network and knowledge of within Clubland.

SPOTLIGHT ON SHARYN HANLON

Sharyn Hanlon, Administration Manager, Batemans Bay Soldiers Club

  1. What is your biggest or has been your biggest challenge with the club and your role?

My biggest challenge was utilising my new accounting skills to help implement a new accounting program and bring our reporting back in house and being able to produce quality monthly reports from our own systems and not relying on the outside accountants to produce them.

  1. What have been some of your achievements or highlights since being at the club?

Completing my diploma of accounting through OTEN and Diploma of Management whilst working full time and looking after two primary school children

  1. Is there a piece of advice or something compelling you have learnt that you can pass on to our readers and up and coming managers?

Make sure you have a healthy work / life balance

  1. Outside of the club and your role there. Do you have any hobbies or passion – tell us a bit about you?

I am a basketball and soccer mum and have been a volunteer on the local     Public School P and C and their treasurer for many years – paying it forward after the club paid for my Diploma of Accountancy. I’ve only recently passed the batten onto the next superstar.

SPOTLIGHT ON GEOFF MARTIN

Geoff Martin, Club Lennox, General Manager

  1. What is your biggest or has been your biggest challenge with the club and your role?

Re-opening a club that was closed for 12 months. Basically, building a brand new business from the ground up.

On the 20th December 2013, we didn’t even have a license so we couldn’t even buy stock. We re-opened on the 26th of December 2013.

  1. What have been some of your achievements or highlights since being at the club?

Developing a cultural change from old bowling club to a vibrant community-oriented club with a focus on food, entertainment, families and community inclusion.

  1. Is there a piece of advice or something compelling you have learnt that you can pass on to our readers and up and coming managers?

You have to have a fair bit of entrepreneur in you, always think outside the square.

  1. Outside of the club and your role there. Do you have any hobbies or passion – tell us a bit about you?

Travel, Travel, Travel and cooking.

SPOTLIGHT ON CHRIS WILLIAMS

1) Your name, your club and your position.

Chris Williams Pacific Palms Bowling Club Secretary Manager

2)  What is your biggest or has been your biggest challenge with the club and your role?

The usual for many colleagues, change both culturally and operationally for the members, staff and board. I have been here nearly 8 years.  The last 4 have been very satisfying and rewarding, the first 4 not so much.

3) What have been some of your achievements or highlights since being at the club?

Four consecutive profits after an $85000 loss. Installation of outdoor gaming, TITO, a generator, new furniture, upgraded outdoor BBQ area including a mobile bar. Another highlight is having wonderful staff that are loyal and go beyond their job description. You can’t be successful if you haven’t got your staff’s support.

4)  Is there a piece of advice or something compelling you have learnt that you can pass on to our readers and up and coming managers.

Treat people with respect. In most cases, they are only doing their best. Do your research. Listen but go with your gut sometimes. Stay humble. Network and surround yourself with people who can help you and always remember where you came from.

 5) Outside of the club and your role there. Do you have any hobbies or passions.. tell us a bit about you?

I am married with three children – a girl 11 and two boys 14 and 17. I love spending time with them. My sport these days is bowls and I love seeing people succeed no matter how small an achievement it may be.

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CMAA MEMBERSHIP MANAGER IS ON THE ROAD AND HEADED YOUR WAY

Message from Chris Keeble

Hi members and non-CMAA members,

I’m looking forward to being in your area at some point in the near future. The planning and logistics are underway and as many of you know, I’m a keen motorbike rider, so maybe I’ll jump on the bike and make my way to you!

It’s time for me to start putting some faces to names and names to faces. Working my way around the east side of this great country will be a mammoth task, but I’ll be taking the time and taking one step ( zone) at a time to make sure I cover everyone.

If you would like me to visit your club and perhaps also to meet and see other managers or upcoming managers, please email me at chris@cmaa.asn.au and I’ll make sure I schedule you into my plans.

Looking forward to hearing from you and especially looking forward to visiting you and your club.

In the meantime, if you’d like to find out more about CMAA Membership, click here to download the details >>

Chris Keeble

CMAA Membership Manager

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WHAT DO I GET FOR MY CMAA MEMBERSHIP FEE?

The CMAA provides a host of benefits to members which sometimes need to be highlighted and re-emphasised.

Your yearly membership fee is much lower in cost than United Voice and comparable professional membership affiliations.

It is also fully TAX DEDUCTABLE!

Your CMAA membership fee entitles you to:

  • FREE Flexible Service Agreement with your employer (Retail value $2,500)
  • FREE Industrial advice,  and Industrial representation (subject to review and type of matter)
  • DISCOUNTED Training and Professional Development events, conferences and summits
  • FREE Career development advice and plans
  • FUNDED Scholarships and Bursaries for overseas and domestic study tours and courses
  • PROFESSIONAL Networking events with club manager peers
  • CUSTOMISED Mentoring Programs for all levels of management
  • ESTEEMED Club Manager Certification program; Active Certified Club Manager (ACCM)
  • ACCESS to industry information and updates
  • ……and more!

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Contact the CMAA if you would like to join Australia’s only professional club management association.

CHRIS KEEBLE

Sponsor & Membership Manager
Club Managers Association Australia
Ph: 02 9746 4199
Fax: 02 9746 5199
Mob: 0418 970 963
E: chris@cmaa.asn.au | W: www.cmaa.asn.au

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NOT A MANAGER? NOT A PROBLEM!

Club Managers Development Australia can help you realise your career goals, even if you aren’t a Club Manager.

Through the CDMA Affiliate program you get access to career path consultation, professional development courses, member discounts and a wide network of hospitality managers and peers. So if you looking to further your career in hospitality and are a bar attendant, waitress, cellarman receptionist, catering attendant, supervisor or perform any other role outside of managerial duties than this could be just what you are looking for.

Download the brochure here >>>CMDA Affiliate A4 Flyer 2

Or find out more at www.cmaa.asn.au

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AN INVITATION TO GET THE CAREER ADVANTAGE

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Become a Member of the Association.

Why you should join?  Top 3 reasons!

  • Through the CHM – the Association’s training arm – you can expand your horizons via accredited training courses.
  • Network and meet leading industry colleagues.
  • For less than $12 a week, you are represented through Industrial Relations.

Consider this as your professional insurance policy. We have your back, when and if you need it.

 What else is there? Yes there is more!

  • Membership is fully tax deductible.
  • A wide range of CHM Courses, Seminars, Summits & Conferences at discounted prices and nationally recognised training & qualifications to support your professional growth and your career.
  • Professional career advice & support – FREE to all Members … we are here for you!
  • Industry‐specific accreditation & recognition – e.g. Joe Citizen ACCM (Active Certified Club Manager)
  • Opportunity to apply for Bursaries offering FREE formal education and international professional development. National and Zone bursaries – every year.
  • Subscription to CMAA’s Club Management in Australia (CMA) Magazine. The latest news.
  • ‘We Thank You!’ Member Rewards program (with discount offers on selected social & professional goods/services e.g. auto, groceries, wholesale) www.wethankyou.com.au
  • A peer network of like‐minded Club Industry professionals with local Zone Meetings.

Get the inside running … stay in the loop with what’s happening and the latest trends.

How about this?

Check our Website for the next Zone Meeting in your geographical area. Register your interest. First meeting is open to non‐Members. Come along and see the benefits for yourself.

Who do I contact?

For more information on becoming a CMAA Member, contact Ms Julie Conlon. P: 02 – 9746 4199 E: julie@cmaa.asn.au or W: www.cmaa.asn.au

You can join online now and start reaping the rewards! www.cmaa.asn.au

We look forward to supporting you.

Download the latest Membership booklet with full details here >>

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