On the upside, pop up banners are great for temporary, transportable signage. In fact, the term pop-up is associated with all things “temporary” – pop-up stores, pop-up restaurants, pop up campers… and those annoying little ad windows on your computer that you shut down as soon as possible!
Pop-ups banners were originally designed for the trade show market and by nature, aren’t meant as long-term display signage.
So why on earth do they seem to be a permanent fixture in many clubs, populating foyers, gaming floors and restaurants? Even clubs that have made huge multi-million-dollar investments in capital works to upgrade their facilities, still use pop-ups in these areas.
We all know how important first impressions are to customers, and a tangle of pop-up banners can reduce a venues whole impression to a cheap, base level.
Sure, pop-up banners may be cost effective – but there are better solutions.
The best option, of course, is to go digital. It might be a larger initial outlay but amortised over a longer term it works out to be far more economical. Digital is also easy to use, update and maintain and can also deliver a far superior and more impactful form of communication through the use of animation and video options.
Another solution that is cost comparative with a pop-up banner is a sign blade. These are rigid, double-sided signs that slot into a purpose made base. Used as multiple signs on a theme they can be very eye-catching and effective, and far more professional looking than a series of pop up banners.
But whatever type of signage you choose, there are some important things to considers before producing and placing any sign.
1) Know the purpose
What is the main purpose of that particular sign and who is the information targeted at? Remember more is not always better! There is nothing worse than walking into a venue that has multitudes of signs or screens – each one displaying a different random message and each competing with one another for attention. All that does is create confusion and actually becomes white noise to the customer, so none of the messages are communicated.
Your signage, just like all your communications, needs to be strategically placed for maximum effect and impact.
2) Know the environment
Will the sign be in a high traffic area – near an entrance or walkway? Will it be susceptible to weather, or even wind gusts from open doorways? Who are your audience in this area and is this sign relevant? How often does the sign need to be updated? Does it need to be moveable across a variety of environments? How close will people be to the sign
3) Keep it simple
To ensure your sign gets seen- keep your designs simple. Don’t try and put too much information on a single sign – it’s not an ad or a magazine article. A strong image, with an on-brand message or one that uses contrasting colours, negative space and clear wording will have far more impact than a jam-packed design full of information.
Before you invest in your next sign, talk to the experts. Daily Press has been designing, producing and delivering signs to some of the countries leading clubs as well as corporations like Westfield, Coles, ANZ Bank, TopShop and a host of other retailers.
For an obligation free quote on your next signage project or a total signage solution for your venue contact:
T 02 9007 7500 | M 0412 745 780